Business Development Specialist

Company: Checkers
Location: Lafayette
Posted on: April 2, 2026

Job Description:

About Justrite Safety Group At Justrite Safety Group , we're more than just a collection of industrial safety companies; we're a dynamic organization dedicated to protecting people, property, and the planet. Our ever-growing portfolio of companies collaborates to deliver advanced industrial safety solutions that set the standard for excellence. As our business continues to grow, we continue to look for top talent to join our team as we lead the charge in revolutionizing industrial safety, ensuring that every worker returns home safe, every workplace remains secure, and our environment thrives for generations to come. With Justrite Safety Group, safety isn't just a priority—it's our passion. The Contribution You’ll bring to this Role: The Business Development Specialist is responsible for driving outbound and inbound sales activity to generate qualified opportunities, support distributor growth, and accelerate revenue within the Motion Safety business. This role partners closely with Sales Engineering, Marketing, Product Management, Customer Service, and Independent Manufacturer Representatives to execute campaigns, support the field sales team, and advance opportunities through the sales funnel. In addition to core business development responsibilities, this role owns vertical strategy execution for targeted growth markets such as Parking Safety, Medium Duty Mats, and other incremental verticals. About the Team: As a member of our Sales team, you’ll have the opportunity to work with leading distributors and top brands in the industry, driving sales efforts that make a real impact. Our sales team is dedicated to building and maintaining strong relationships, ensuring that we deliver the best possible outcomes for our partners and customers. With a strong focus on customer satisfaction, you’ll be part of a team that is recognized for its commitment to excellence and customer-centric approach. This role offers the chance to collaborate with some of the best professionals in the field, contributing to the growth and success of a company that’s at the forefront of safety solutions. What You’ll Do at Justrite: Business Development & Sales Execution Drive outbound sales campaigns to targeted customers and optimize the impact of existing and new campaigns Source new sales opportunities through inbound lead follow-up and outbound cold calls and emails Pursue qualified end-user leads, create custom quotes, and identify appropriate distributors to collaborate on opportunities Qualify, route, and advance opportunities to further develop and close deals Assist the outside sales team by taking ownership and follow-up of established sales deals Create and manage pipeline activity using a disciplined inside sales cadence with consistent call and email activity, strong discovery, and clear next steps Distributor & Channel Management Manage relationships with assigned or growing distribution accounts Proactively develop, retain, and expand distributor relationships through upselling and cross-selling Activate and enable distribution partners to generate pull-through by providing talk tracks, tools, training, and campaign support Co-sell on priority opportunities and expand existing accounts Vertical Strategy Support Own vertical growth plans and execution for targeted markets including Parking Safety, Medium Duty Mats, and other incremental verticals Build target account lists and vertical playbooks, then execute quarterly campaigns, bundles, and focus product strategies to drive incremental revenue Create pipeline and close deals through disciplined prospecting, qualification, quoting, and opportunity advancement Cross-Functional Collaboration Collaborate with Business Unit Sales Engineers and Independent Manufacturer Representatives to support field sales efforts including site surveys, needs analysis, and product training Work closely with Marketing, Product Management, Customer Service, and other internal teams to earn new business and support customer success Partner with Product Management on new product launches, including training and campaign execution within the territory Market & Sales Enablement Understand end-market trends and industry best practices and apply relevant value propositions to targeted customers Use selective travel to unlock and accelerate large opportunities by conducting site visits, validating scope and solution fit, and converting findings into proposals that increase win rates and order size Continually develop verbal and written communication, listening, presentation, and phone skills Systems & Tools Effectively use and grow the sales process through exceptional utilization of Salesforce, HubSpot, ZoomInfo, Microsoft Teams, Outlook, OneSource, Power BI, and other CRM and sales tools Your Skills and Expertise: To ensure your success from day one in this role, Justrite requires the following qualifications at a minimum: Bachelor’s degree in Business, Marketing, or a related field preferred but not required 1–3 years of experience in inside sales, business development, or a related role Strong verbal and written communication skills Comfortable making high volumes of outbound calls and emails daily Ability to build rapport quickly and maintain strong customer relationships Experience using CRM platforms such as Salesforce, HubSpot, or similar tools Additional qualifications that could help you succeed even further in this role include: Strong organizational and time management skills with the ability to manage multiple priorities Proven ability to meet or exceed sales targets in a fast-paced environment Self-motivated with a strong work ethic and a hunter mentality Familiarity with channel sales or distribution-based selling models Experience developing and executing account-based campaigns, vertical playbooks, or distributor enablement strategies Willingness to travel occasionally for ride-alongs, training, and key opportunity assessments Compensation: The position offers a competitive base salary ranging from $80,000 to $120,000. Actual base salaries will vary and may be above or below the recommended pay range based on factors such as but not limited to location, relevant experience and performance. Additionally, this role is eligible for an annual incentive plan to enhance their overall total compensation package when Justrite Safety Group and their business units achieve annual business and financial targets. Benefits: Our benefits package at Justrite Safety Group is designed to be the best in the industry, offering everything you need to support your career and personal well-being. You’ll receive a competitive salary paired with an extensive benefits package that includes comprehensive medical, dental, and vision coverage. We provide flexible hours and alternative work arrangements designed to support a healthy work-life balance. These options vary depending on the specific roles and business needs. Your financial future is secure with our 401K plan, complete with a company match, and you’re protected with company-paid short and long-term disability insurance. To ensure you’re at your best, we also offer generous paid time off, personal days, and a robust employee wellness program that supports your overall health and happiness. At Justrite, our benefits package is designed to help you thrive both in and out of the workplace. Why Choose Justrite Safety Group? As a leading name in the safety industry, Justrite provides a platform where you can collaborate with some of the best professionals in the field, learning from experts and contributing to cutting-edge solutions. The company's commitment to excellence and innovation ensures that you’ll be part of a team that is making a real impact. With a strong focus on career advancement, Justrite empowers its employees to thrive both personally and professionally, making it an ideal workplace for those looking to grow their careers in a meaningful and rewarding environment. Join us and be part of a team dedicated to product excellence and making a positive impact in our company, and in our community!

Keywords: Checkers, Highlands Ranch , Business Development Specialist, Sales , Lafayette, Colorado